To start building a project, first ideas must be clear and everyone have to be on the same page about the product and deliveries. For accomplish this we make an exhaustive research on who are  the target customers? What’s the problem to solve? What are the possible solutions?

Once the idea of the project it’s clear, we brainstorm possible solutions by thinking of use case scenarios and illustrations maps of possible ways for users to achieve the desired outcome. We elaborate a visual guide that represents the skeletal framework of a software product. In this step we use tools as Balsamiq Wireframes which allows us a rapid sketching of the project focusing on structure, functionality and content.

Deliveries: at this stage we hand in the sitemap, workflow and wireframe to our client to validate and discuss solution. Wireframes are meant to fail fast, early and cheap, because they can be easily changed to reach expectations.

Once the idea it’s clear and define we transform our wireframes to high fidelity prototypes. Here is where interface is given its look and personality. By blending graphic ingredients — colors, typography, iconography, photography and movement —, we compose elegance and reinforce the brand values.

The goal is to validate the entire workflow, colors, logo, images and transitions and having feedback from the client and the potential users. For Designing & Prototyping we use design tools as Sketch, Adobe Photoshop, Adobe Illustrator / Adobe Xd. Then to share the work with the client we use Zeplin & Sketch cloud.

Deliveries: at this stage you can expect high fidelity mockups that simulate the product experience and provide an actual look and feel for the final user experience.