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7 Mobile App Development Trends you need to be aware of (in 2023)

In the ever-evolving and emerging technological world, keeping pace with progress is essential and demanding. Mobile devices enter a new era of advancement with versatile features and imaginative transformation. To thrive in this industry, you must acknowledge the trends in mobile app development 2022 are also evolving. Enhanced connectivity standards, better user experience, and innovative design with functional mode make the app top-rated among the users. 

By stats, the average smartphone user opens up 10 apps per day-6.6 billion people worldwide are using a smartphone. The implementation of the right strategy with the best ever user experience explores many fruitful opportunities for the businessman. Thus to make your app successful, every app developer and business owner must deploy the latest mobile app development trends.

In the overwhelming internet world with confusing information, don’t waste your time and money on useless and outdated facts. We have collected the best app development trends for you to follow in 2022 to beat your competitors. Read the full guide to get innovative app trends for you. 

Astonishing mobile app stats to follow:

  • Every mobile user spent 7 out of 10 mins in using apps
  • The industry is expected to generate $156 billion in 2022
  • 258 billion global apps download is expected in 2022
  • 2.87 million apps are available to download to playstore
  • Tiktok remains the most downloaded app of 2021
  • On-demand fashion app is loved by a majority of online users

7 Mobile App Development Trends

Statistics reveal that 85% of the apps fail within the first year of launch. The reason is pretty simple for these failures. It involves poor user experience at the top and poor market research with respect to the latest development trends. 

After complete research and reviews, we have compiled the latest 7 mobile app trends ready to lead in 2022. So, back up your ideas and don’t miss on any of these development trends. 

1. Artificial Intelligence (AI)

Ai is surprisingly boosting the tech development in the world. From the first idea of AI in 1956 to its advancement in 2022, AI is now considered the future of the world-77% of the world population uses AI-powered devices. 

The use of AI has made a whole new class of apps possible with the potential of predicting user behavior. AI-made mobile apps offer a more personalized user experience. This helps in increasing lifelong customers loyalty. Tractica estimates that the AI software will reach a value of $126.02B by 2025. 

Some AI apps can even detect the user’s mood and adjust the look accordingly. The accuracy of emotion recognition reaches 96.43% by the facial recognition models. From real-time translation to the AI-powered chatbots, from the facial recognition to the elevated automation level, AI offers possible revolutions for mobile app development.

Mobile app developers predict that AI is the buzz in the mobile app with the following advantages:

  • Help in making intelligent interactions with the users
  • Seamless user experience
  • Offer more security 
  • Collect and maintain user data

Amazon Alexa is the brightest and most intelligent voice assistant AI app used by 40 million US users. Other lifetime examples of revolutionary apps using AI:

  • Google Assistant
  • Elsa Speak 
  • Youper
  • Siri
  • Cortana
  • Data Boat

AI is the dominating mobile app development trend with great innovations and opportunities for businesses. Try to adopt it to outsmart your competitors and make your app 2022 in demand. 

Numerous MVPs in software development are emerging with artificial intelligence today.

2. Virtual Reality and Augmented Reality (VR & AR)

Augmented and virtual reality really transforms the computer user experience to take the technology revolution to a next level. Both virtual and augmented reality are different in real-world presence. VR and AR are the latest trend in software development to turn imagination into reality.

Today, over 2 billion mobile devices today support AR and the number is still increasing. 75% of the biggest companies have VR projects running for their users. Mobile app development is tremendously shaped by the un-imaginative tends using AR and VR. As per Statista, the global market for AR and VR is rising from $27 billion in 2018 to $209 billion in 2022. 

From social media apps to e-commerce apps, AR and VR have solved real-life problems. Here’s how:

  • Augmented and Virtual Reality enhances the level of interaction between the user and the surrounding. 
  • Various businesses now utilize AR and VR to increase engagements, streamline the production process, and for remote staff training. 
  • Revolution in the automotive sector, virtual tours in the real estate world, and the training of doctors and nurses all count for AR and VR. 

By harnessing the power of machines with new digital skills, developers can improve the revenue by the next level AR app development.

Implementation of AR and VR in real life

Have you ever thought that your newly bought chair or table will be perfect for interior decor? IKEA with the augmented reality makes it easy to select the best furniture for your home. You can choose any furniture and see how it will look in your place and then buy. 

Other successful apps with the augmented reality features:

  • Nintendo’s Pokemon Go App
  • Google Pixel’s Star Wars Stickers
  • Disney Coloring Book
  • L’Oréal Makeup App

AR is considered close to AI techniques to modify the user interaction. It can even measure real objects through the virtual sectors. 

Developers apply the AR and VR techniques in the mobile app development for the following benefits:

  • The improved learning experience in real-time
  • Increased business performance for the best customers connection
  • The interactive reality for the matchless shopping experience
  • Guarantees app popularity with customers’ fidelity 
  • Easy to use and time-saving with key advanced features

A spike in AR and VR trends is changing the mobile app development field this year. So, you can leverage these trends in apps to get those life-changing experiences. 

3. Metaverse

Metaverse is considered to be the future of mobile app development to bring revolutions. The metaverse gaming trend is already at its peak with more and more users turning over it. Metaverse is basically a virtual reality in which the user interacts with the computer-generated environment with a number of 3-D virtual settings. It provides a next-level experience of social connection with the physical and virtual world. 

Bloomberg predicts that the global metaverse market is expected to reach $800 billion by 2024. Doesn’t it seems metaverse is the next internet with the potential to influence the developer’s priorities. 

Among a whole lot of apps, the metaverse promises mobile app developers with high revenue generation. Metaverse is going to conduct parties, concerts, education, meetings, virtual tours, and many more. 

What metaverse expects to deliver:

  • Persistent experience of the virtual world
  • Events and happenings in real-time
  • Connect the physical and real world

VRChat, Fortnite, and Sandbox are prominent examples of metaverse gaming apps. How Meta NFT Maker has digitized the scale of the blockchain sphere? Apple is the big player in metaverse technology and is developing HMD virtual meetings apps. 

Other fields that are the targeted by metaverse revolution in mobile app development:

  • Virtual meetings app
  • Datings app
  • Educational apps

Chose any of these mobile apps or gaming fields to race your efforts with the aid of new trends in the metaverse. 

4. Machine Learning

Have you ever wondered when watching the “Recommended for you” section on Amazon while purchasing? Or the “discover weekly” section of amazing songs on Spotify. Machine learning is the answer that leverages the apps with powerful and customized features. 

Machine learning models are extensively used in mobile app development, especially e-commerce applications. Simply, we can say that machine learning is the application of artificial intelligence with the potential of empowering software without human interference. ML investments will grow to a value of US$20.83 billion by 2024 with a CAGR of 44.06%. 

Modern machine learning algorithms aid apps for smooth user experience and grow by leaps and bounds. ML proves to be the revolutionary trend in eCommerce app development. The ML program learns on the basis of user daily activities to create an ideal customers experience. 

Developers use the ML in the mobile app development based on the following benefits:

  • Proactive security measures to identify frauds
  • Predictive analysis by data processing
  • Facial and audio recognition in less time 
  • Utilize user data to enhance search options and results 
  • Helps application in developing data mining strategies

As a developer, you can use machine learning models in various on-demand apps to offer versatile features. Generally, you can use spelling correction, face recognition, fingerprint sensor, voice searches, chatbots, or many more. Also, there is a continuous debate on Machine learning vs artificial intelligence for android or iOS development. 

Best Apps using the Machine Learning:

  • Snapchat-319 million daily active users
  • Spotify-generated €7.8 billion in 20222
  • Yelp-45% of customers check Yelp before visiting a business 
  • Facebook-69% of Americans use Facebook 
  • Netflix-75% of Netflix users watch films recommended by ML 

There is a great need of advance machine learning models in e-commerce apps, the health field, financial assistance, and many more. So, you can use it to get your business at the height of success. 

5. Mobile Commerce

The latest and more recent mobile app development trend counts for mobile commerce. It involves selling or buying products through mobile apps. 79% of smartphone users prefer online shopping by mobile devices. The covid-19 spike shifted the e-commerce customers to mobile customers. But the lack of mobile shopping apps results in losing customers. 

As more and more customers prefer to shop online, there is a requirement for a versatile featured mobile commerce app. Developing a react native mobile commerce app enables the customers to shop without web pages. 

mobile ecommerce facts

The mobile commerce app revenue is set to reach a height of $22 billion in 2022. The pie chart shows how the mobile commerce trend increased the revenue from 2016 to 2021 with a whooping of $1.3 billion to $3.56 billion. 

Creating a mobile commerce app isn’t the buzzword. But designing a unique app with more enhanced features and technologies will help you step in making revenue. 

6. Mobile App Security

As the mobile world is dominated by the latest technologies including AI, AR and VR, and IoT, there is paramount user security needed. Both the android and iOS mobile apps are at a security risk. Verizon’s 2020 mobile security index reveals that 43% of the mobile companies sacrificed their security. And the problem is getting bigger with the advent of 5G and IoT. 

mobile app security data

Even the poor mobile security lead to the loss in business for 19% of the sufferer. Mobile is rapidly replacing personal computers with a great focus on mobile apps usage. Therefore, it is time of concern for the developers and business owners to improve the mobile app security to protect user data. 

Digital mobile app security emerges as one of the top mobile app development trends in 2022. More businesses are focusing and investing the cybersecurity. Apple incorporates the hardware-based cryptography element the Security Enclave in its phones. This security coprocessor protects the user data and encrypts other key information. 

To get the level of trust of customers, you should adopt the mobile security as latest trend. The improved security level places your app in a distinct position from the rest of the other apps. 

7. P2P Mobile Apps

Peer-to-peer mobiles apps make it easy to transfer cash from the mobile devices to the linked bank accounts. It includes apps like Venmo, PayPal, and Zelle. They are gaining popularity in 2022 because of their convenience to pay bills and payments. Clean and easy payment with just a click and the seller will quickly receive the payment.

A simple stat shows the potential and scope in this sector. In 2023, there will be about $1.152 trillion in transactions via the p2p apps. By the end of 2023, 62% of Gen Z smartphone users will turn to p2p mobile payment. 

p2p trends

The technology is also ready to be used in social media apps and cryptocurrency wallets. OS built-in systems like the Applepay or Androidpay will be in demand for p2p 2022. 

Here’s why the p2p apps are becoming popular:

  • Convenient to transfer funds
  • Ease to use with a click
  • Lower currency conversion rates
  • Secure and encrypted transactions

If you are thinking of a popular app to launch, then 2022 is the right time for the p2p app as the latest trend. 


Bazillions of apps are currently present in the app stores. With thousands of apps coming into the play store every month. The story remains endless with a need of adopting the technology for a better user experience. Focusing on the most recent mobile app development trends is inevitable. The industry is expanding swiftly with the advanced features and latest trends that were just imagination a few years ago. 

The success of AI apps and the features of AR and VR are the future of mobile app development. If you want to stand among the competitors, adopt these latest trends to get heights of success. Select your app field with research and then choose any of the above mobile app development trends in 2022 to supersede others.