TechUnited
+ LoopStudio
TechUnited:NJ is New Jersey’s largest technology and entrepreneurial community.
TechUnited
+ LoopStudio
TechUnited:NJ is New Jersey’s largest technology and entrepreneurial community.
THE CLIENT
About TechUnited
Formerly known as NJ Tech Council, this NGO empowers more than 400 members through networking events, mentorship programs, awards, and innovative offerings. They are a benchmark in New Jersey’s tech industry and hosts of Propelify, a major innovation and entrepreneurship festival.
THE CHALLENGE
Dissecting the problem
Following its rebranding, TechUnited:NJ wished to redesign its digital image. The project consisted of a complete makeover of their corporate website. The goal: to achieve an impactful website worthy of TU:NJ’s position as industry benchmarks.
OUR STRATEGY
This is how we managed
We adopted a collaborative approach with short feedback cycles and many creative dynamics to propel the creation of the new digital image. We structured the work in sprints covering specific goals, from exploring and creating a complete design guideline to implementing and testing every feature.
Stage 1 – Build the foundations
This included a new style guide and every element to be included in the website (icons, banners, images, animations, and interactions).
Stage 2 – Design and implement
At this stage, we designed and implemented each page after several feedback iterations. We used a Figma board and weekly meetings to facilitate collaboration and real-time feedback.
Stage 3 – Migration
We had a final sprint, post launching, to adjust details and ensure optimal performance.
THE RESULTS
A modern and impactful website
We achieved a clean and modern impactful website where visitors can learn about TU:NJ’s work and discover the multiple benefits they offer to its members.
It has been a challenging project that pushed our design team to give their very best.
Learn more about TU:NJ here.
“LoopStudio has taken our vision and brought it to life. They’re genuinely committed to fulfilling our needs.”
Ana Mazumdar | Marketing & Experience Manager, TechUnited